Projects
Educational and Scientific Research Projects
• EU Regional Development Policy (Jean Monnet Chair) – Jean Monnet Chair dedicated to EU regional development policy through teaching, research, and academic dissemination activities.
More detalis about the project: https://icdt.unitbv.ro/ro/centre-de-cercetare/centrul-de-cercetari-economice/proiecte.html
• Empirical modeling and experimental development of tools associated with emerging technologies in the field of online social networks – A complex research and development project on emerging technologies for online social networks, carried out by an R&D consortium, focusing on the empirical modeling and experimental testing of innovative tools.
More detalis about the project: https://icdt.unitbv.ro/ro/centre-de-cercetare/centrul-de-cercetari-economice/proiecte.html
• Jean Monnet Center of Excellence: Challenges and Prospects of European Integration in South-Eastern Europe – A Jean Monnet Center of Excellence focused on studying the European integration process in South-Eastern Europe, with an interdisciplinary approach and an emphasis on the variables that influence the European trajectory of Balkan states.
More detalis about the project: https://icdt.unitbv.ro/ro/centre-de-cercetare/centrul-de-cercetari-economice/proiecte.html
• AR Media – A subproject dedicated to the development and testing of augmented reality tools applied to online social networks, analyzing their impact on users.
More detalis about the project: https://icdt.unitbv.ro/ro/centre-de-cercetare/centrul-de-cercetari-economice/proiecte.html
• University Support for Student Quality, Competitiveness, and Equity (SUCCES) – a project funded by the Ministry of Education and the International Bank for Reconstruction and Development through the ROSE program, aimed at first-year undergraduate IF students at risk of dropping out. The project provided counseling, career guidance, remedial programs in core subjects, and study trips for a target group of 600 students.
More detalis about the project: https://econ.unitbv.ro/ro/cercetare/70-home-2/options/172-rezultatele-cercetarii.html
• Initiative for the Promotion, Modernization, and Sustainable Development of the Natural Building Stone Industry in the Western Balkans (BKSTONE) – An Erasmus+ Project aimed at modernizing the building stone sector in the Western Balkans by strengthening collaboration between universities, vocational training institutions, and private companies, implemented in 2019–2022. The project was coordinated by Universiteti Politeknik i Tiranës – Albania. UTBV contributed to the development and implementation of the project’s Quality Plan.
More detalis about the project: https://econ.unitbv.ro/ro/cercetare/70-home-2/options/172-rezultatele-cercetarii.html
• Intelligent Destination Management for Sustainable Tourism (DIMAST) – A project through which an innovative IT system (GDSS + GIS) was developed to test the 2013 ETIS indicators on sustainable tourism. The DIMAST web platform and mobile application facilitate collaborative decision-making among tourism stakeholders (HORECA, agencies, authorities, NGOs, and the academic environment).
More detalis about the project: https://econ.unitbv.ro/ro/cercetare/70-home-2/options/172-rezultatele-cercetarii.html
• Transition Project – A research project in economics that mathematically models the imbalances of the transition to a market economy (rent-seeking, free riding, poverty, and inequality) and proposes tools and recommendations for economic policies in Romania in the context of European integration.
More detalis about the project: https://econ.unitbv.ro/ro/cercetare/70-home-2/options/172-rezultatele-cercetarii.html
• ASPECKT Platform – An infrastructure project of UTBV through which an integrated research and applied development platform was established, intended for master’s and doctoral students as well as faculty in the economic field, for multidisciplinary research supported by modern IT&C.
More detalis about the project: https://econ.unitbv.ro/ro/cercetare/70-home-2/options/172-rezultatele-cercetarii.html
• Entrepreneurship and Supply Chain Management – An educational project for developing entrepreneurial and logistics skills in over 80 participants. It includes theoretical courses at UNITBV, delivered by experts and the partner AILOG (Italy), complemented by practical internships in companies in Romania and Italy.
More detalis about the project: https://econ.unitbv.ro/ro/cercetare/70-home-2/options/172-rezultatele-cercetarii.html
• The Challenges of the Europeanization Process in the New Post-Communist EU Countries – A research project focused on the Europeanization process in post-communist states, with an emphasis on economic and social implications.
More detalis about the project: https://econ.unitbv.ro/ro/cercetare/70-home-2/options/172-rezultatele-cercetarii.html
• Jean Monnet Information and Documentation Center – A center dedicated to academic information and documentation on European topics, integrated into the Jean Monnet network.
More detalis about the project: https://econ.unitbv.ro/ro/cercetare/70-home-2/options/172-rezultatele-cercetarii.html
• Jean Monnet European Module 2 – Educational module for strengthening European studies within UTBV programs.
More detalis about the project: https://econ.unitbv.ro/ro/cercetare/70-home-2/options/172-rezultatele-cercetarii.html
• Knowledge Management (KMS) – Research project on the maturity of knowledge management in Romanian universities.
More detalis about the project: https://econ.unitbv.ro/ro/cercetare/70-home-2/options/172-rezultatele-cercetarii.html
• Jean Monnet Chair Ad Personam – Jean Monnet Chair dedicated to European economic studies and the integration process, with a focus on higher education and research.
More detalis about the project: https://econ.unitbv.ro/ro/cercetare/70-home-2/options/172-rezultatele-cercetarii.html
• Modul Jean Monnet EU Economic Studies - Modul educațional axat pe politici și procese economice europene, destinat studenților și masteranzilor UNITBV.
More detalis about the project: https://econ.unitbv.ro/ro/cercetare/70-home-2/options/172-rezultatele-cercetarii.html
• Development, innovation, and expansion of access to learning in master's programs in business administration – A strategic project aimed at increasing the capacity of economic universities to provide qualifications relevant to the labor market and improving the offer of master's programs.
More detalis about the project: https://econ.unitbv.ro/ro/cercetare/70-home-2/options/172-rezultatele-cercetarii.html
Research in Support of the Local Entrepreneurial Environment
• VISIONARY Study on Consumer Behavior in Agro-Food Markets in Brașov – Investigation of consumer preferences and habits in the agro-food markets of Brașov municipality (retailer-type platforms) and measurement of their perceptions regarding the differentiation of producers within these markets. The research, funded by Highclere Consulting through the European research and innovation project VISIONARY (https://highclere-consulting.com/ce-facem/heu-visionary/), includes surveys, focus group interviews with young people, and analyses using neuromarketing techniques.
• Applied Neuromarketing Study on the Luado Chocolate Brand – Investigation of how taste perception is influenced not only by direct sensory experience but also by consumers’ level of information about the product, its ingredients, and the manufacturing process. The research was dedicated to the local brand Luado Chocolate and included neuromarketing techniques such as electroencephalography (EEG) and biometric measurements to analyze consumer reactions during tasting.
Research Conducted by Students and Master’s Students Using Neuromarketing Technology, Telemedicine: A Marketing Perspective on the Acceptance–Avoidance Conflict, NICA Tatiana-Andreea, Master’s Student, Marketing Policies and Strategies, Year II - Project awarded in the AFCO competition
Measuring the Impact of Innovation in Advertising Creation Using Neuromarketing Techniques, TINCU Alexandru, Marketing Student, Year III
Romania’s Image and the Impact of Gold Exploitation, BANU Codrin Gheorghe, International Business Student, Year III
Audience Dynamics in Motion and the Attraction–Avoidance Conflict in Mobile Advertising, COZIAN Paula, Master’s Student, Marketing Policies and Strategies, Year II - Project awarded in the AFCO competition
Psychological Counseling and the Role of Marketing in Paradigm Shifts in This Field, DRAGUȚAN Elena, Marketing Student, Year III
