ICDT

Computers equipped with specialized software in the economic field (SPSS, NVIVO și CrystallBall)

The infrastructure of the economic research center integrates innovative neuromarketing technologies (eye-tracking, EEG, biometrics) and sensory stimulation, providing the ideal framework for in-depth research on consumers’ cognitive and emotional processes.p;

Eye-tracking
Technology that tracks eye movements and visual areas of interest, providing precise information about consumers’ attention, focus, and perception paths.

EEG (electroencephalography)
Technology for recording the brain’s electrical activity, used to identify cognitive and emotional reactions in real time, beyond conscious responses.

Biometrics
Technology that allows the analysis of physiological reactions such as heart rate and skin conductance to measure the intensity of emotions and the level of participant engagement.

Sensory stimulation
 Virtual reality, augmented reality, and multisensory devices that recreate immersive experiences, enabling the testing of consumer behavior in conditions as close to reality as possible.