ICDT

The Center for Economic Research is an academic and scientific hub dedicated to exploration, innovation, and interdisciplinary collaboration.

Our mission is to support the training of students and researchers by promoting excellence, creativity, and the transfer of knowledge to society.

Through impactful projects, the use of modern technologies, and partnerships with the economic and social sectors, we aim to contribute to the advancement of knowledge and the generation of practical solutions to contemporary challengesConferences and Events

Conferences and Events

Our center is active in organizing and participating in academic and professional events designed to build bridges between research, education, and the business environment. This ensures that the center remains permanently connected to the global knowledge network, integrating the best internationally validated practices and solutions into its activities.

Academic and Scientific Events

Inclusive and Sustainable Economic Growth Conference – ISEG (https://iseg.unitbv.ro/)
Organized since 2014 (first edition) by the Faculty of Economic Sciences and Business Administration at Transilvania University of Brașov, in collaboration with the Institute for Economic Forecasting of the Romanian Academy, the ISEG conference has become a forum for academic and interdisciplinary dialogue on sustainable and inclusive economic development. Participants have the opportunity to publish their papers in scientific journals such as the Romanian Journal of Economic Forecasting, Journal of Smart Economic Growth, Bulletin of the Transilvania University of Brașov, and Working Papers of the Institute for Economic Forecasting.
Online Participation in ESOMAR Conferences (https://esomar.org/events/esomar-connect-romania-2025)
Through free online access to international ESOMAR conferences, provided by the organizers, our center stays connected to international trends in market research and consumer behavior. ESOMAR is one of the most prestigious global organizations in the field of market research and consumer insights, bringing together specialists, researchers, and professionals from around the world. The free participation offered to our students and researchers by SORMA and ESOMAR provides them with the opportunity to discover innovative data analysis methods, international case studies, emerging techniques, and to interact with top experts.

Other Academic Activities

· Colloquia and roundtables with experts in finance, taxation, marketing, public policy, and European integration.
· Summer schools for PhD students and young researchers on emerging topics.
· Economic hackathons – idea marathons to address current economic challenges.
Events for the Business Community
· Business & Research – meetings between researchers and entrepreneurs for knowledge transfer.
· Applied workshops (data analysis, risk management, financial efficiency, digital marketing).
· Business simulations – competitions for students and professionals based on real economic scenarios.
International & Collaborative Events
· Webinars with international experts – invited from global academic and professional networks or European education, training, and collaboration programs.

Events for the Community & Prospective Students

· Interactive meetings with high school students – discussions with teachers, students, and alumni sharing real university experiences.
· Demonstrative workshops and competitions – hands-on experiments and applications on topics such as digital marketing, financial analysis, or artificial intelligence in economics.
· Guided tours – visits to the research center to explore modern infrastructure (neuromarketing, virtual reality, sensory stimulation).
· Career orientation events – sessions focused on discovering skills and professional development opportunities.
· Public lectures (“Marketing Made Simple”) for the local community.

Finance and Economic-Financial Analysis – Studies on enhancing profitability and improving firms’ economic-financial management; sustainable growth of firm value; efficiency of public expenditure; cyclicality of fiscal policy; effectiveness of public investment projects; increasing business efficiency.
Accounting – Alignment with European accounting standards and the performance of accounting records.
Marketing and Marketing Research – Neuromarketing; quantitative marketing research: data collection, analysis, and interpretation of primary data; qualitative marketing research: focus groups, brainstorming, in-depth interviews; marketing programs; coordination of promotional campaigns for products, services, and ideas.
Statistics and Econometrics – Development of advanced statistical and econometric models applicable to the analysis of economic phenomena.
Management – Analysis of the competitive business environment; micro- and macro-level analysis of organizations (SWOT and PEST); business plans and feasibility studies; exploration of business opportunities (business ideas and innovations that can be brought to market).
Economic Informatics – Study of current and emerging computer science technologies for application in the economic field, combining the study of fundamental theoretical aspects with the practical approaches required in the economic sphere.
European Economic Integration and International Business – Studies on the implementation of European economic policies, Romania’s adoption of the euro, and Romania’s economic and political cooperation at the European and international levels.

Computers equipped with specialized software in the economic field (SPSS, NVIVO și CrystallBall)

Educational and Scientific Research Projects

• EU Regional Development Policy (Jean Monnet Chair)
• Empirical modeling and experimental development of tools associated with emerging technologies in the field of online social networks
• Jean Monnet Center of Excellence: Challenges and Prospects of European Integration in South-Eastern Europe
• AR Media
• University Support for Student Quality, Competitiveness, and Equity (SUCCES)
• Initiative for the Promotion, Modernization, and Sustainable Development of the Natural Building Stone Industry in the Western Balkans (BKSTONE)
• Intelligent Destination Management for Sustainable Tourism (DIMAST)
• Transition Project
• ASPECKT Platform
• Entrepreneurship and Supply Chain Management
• The Challenges of the Europeanization Process in the New Post-Communist EU Countries
•Jean Monnet Information and Documentation Center
• Jean Monnet European Module 2
• Knowledge Management (KMS)
• Jean Monnet Chair Ad Personam
• Modul Jean Monnet EU Economic Studies
• Development, innovation, and expansion of access to learning in master's programs in business administration

Research in Support of the Local Entrepreneurial Environment

• VISIONARY Study on Consumer Behavior in Agro-Food Markets in Brașov
• Applied Neuromarketing Study on the Luado Chocolate Brand

New Projects and Services – Neuromarketing Studies

The center brings together a multidisciplinary team composed of faculty members, researchers, and PhD students from the Faculty of Economic Sciences and Business Administration. We combine academic experience and scientific expertise with the energy and creativity of new generations to carry out rigorous and innovative research activities.

Marketing, Tourism-Services and International Business

Management and Economic Informatics

Finance, Accounting, and Economic Theory