Research fields
• Finance and Economic-Financial Analysis
Studies on enhancing profitability and improving firms’ economic-financial management; sustainable growth of firm value; efficiency of public expenditure; cyclicality of fiscal policy; effectiveness of public investment projects; increasing business efficiency.
• Accounting
Alignment with European accounting standards and the performance of accounting records.
• Marketing and marketing research
Neuromarketing; quantitative marketing research: data collection, analysis, and interpretation of primary data; qualitative marketing research: focus groups, brainstorming, in-depth interviews; marketing programs; coordination of promotional campaigns for products, services, and ideas.
• Statistics and econometrics
Development of advanced statistical and econometric models applicable to the analysis of economic phenomena.
• Management
Analysis of the competitive business environment; micro- and macro-level analysis of organizations (SWOT and PEST); business plans and feasibility studies; exploration of business opportunities (business ideas and innovations that can be brought to market).
• Economic informatics
Study of current and emerging computer science technologies for application in the economic field, combining the study of fundamental theoretical aspects with the practical approaches required in the economic sphere.
• European economic integration and international affairs
Studies on the implementation of European economic policies, Romania’s adoption of the euro, and Romania’s economic and political cooperation at the European and international levels.
Infrastructure
Computers equipped with specialized software in the economic field (SPSS, NVIVO și CrystallBall)
